{"product_id":"relationship-revolution-gouri-shankar-patnaik-9798900233208","title":"Relationship Revolution: Transforming Customers into Brand Ambassadors: Customer Relationship Management","description":"\u003cp\u003eRelationship Management: Building Brand through Customer Advocacy\u003c\/p\u003e\u003cp\u003eThis book offers a comprehensive and impartial exploration of Customer Relationship Management (CRM), emphasizing its strategic role in brand building and business growth by positioning customers as brand ambassadors. It covers CRM concepts, benefits, technologies, and implementation strategies aligned with marketing, sales, and service goals across the customer lifecycle.\u003c\/p\u003e\u003cp\u003eAppropriate for students, professionals, and industry leaders, the book blends academic rigor with practical relevance. While CRM technologies are discussed, the focus remains on their managerial application to enhance customer understanding and organizational success. Readers can begin from any chapter, making it accessible to varied interests and preferences.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gouri Shankar Patnaik\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798900233208\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/03\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.94d","brand":"Gouri Shankar Patnaik","offers":[{"title":"Hardcover","offer_id":48089440846079,"sku":"9798900233208","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_da3cf53e-e5fc-49c7-af74-d6e72c9bb02d.jpg?v=1769110273","url":"https:\/\/www.whiterainbookhouse.com\/products\/relationship-revolution-gouri-shankar-patnaik-9798900233208","provider":"WR Book House","version":"1.0","type":"link"}