{"product_id":"release-the-power-of-entangled-sebastian-jespersen-9781942324034","title":"Release the Power of ENTANGLED MARKETING(TM): Moving Beyond Engagement","description":"\u003cp\u003eEntangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.\u003c\/p\u003e \u003cp\u003eThe book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's \"Zero Degrees of Separation.\" The authors maintain that bottom-line results improve exponentially when brand and customer act as a \"one-plus-one\" twosome.\u003c\/p\u003e \u003cp\u003eThe ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.\u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sebastian Jespersen, Stan Rapp\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1942324030\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781942324034\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Internationalist\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Sebastian Jespersen","offers":[{"title":"Paperback","offer_id":44133324816639,"sku":"9781942324034","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c195b9c-793a-488d-8ff3-4896dade083e.jpg?v=1687485429","url":"https:\/\/www.whiterainbookhouse.com\/products\/release-the-power-of-entangled-sebastian-jespersen-9781942324034","provider":"WR Book House","version":"1.0","type":"link"}