{"product_id":"relevance-and-text-on-screen-in-audiovisual-ryoko-sasamoto-9781032139739","title":"Relevance and Text-on-Screen in Audiovisual Translation: The Pragmatics of Creative Subtitling","description":"\u003cp\u003eThis book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.\u003c\/p\u003e\u003cp\u003eThe volume focuses on creative subtitling - otherwise known as 'text-on-screen' - through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.\u003c\/p\u003e\u003cp\u003eThe book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ryoko Sasamoto\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032139730\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032139739\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Ryoko Sasamoto","offers":[{"title":"Paperback","offer_id":47474518262015,"sku":"9781032139739","price":56.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_394d2aa9-2113-44da-bed3-d6507fd20aab.jpg?v=1762317251","url":"https:\/\/www.whiterainbookhouse.com\/products\/relevance-and-text-on-screen-in-audiovisual-ryoko-sasamoto-9781032139739","provider":"WR Book House","version":"1.0","type":"link"}