{"product_id":"remaking-the-american-patient-nancy-tomes-9781469622774","title":"Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients Into Consumers","description":"In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. \u003ci\u003eRemaking the American Patient\u003c\/i\u003e explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as \"health care,\" Tomes considers what it means to be a \"good\" patient. As she shows, this history of the coevolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nancy Tomes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1469622777\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781469622774\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/11\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 560\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.60w x 1.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/01\/2015 pg. 123\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2016","brand":"Nancy Tomes","offers":[{"title":"Hardcover","offer_id":43935449186559,"sku":"9781469622774","price":47.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e57fff21-207e-4722-a3af-a9a77e581965.jpg?v=1681419862","url":"https:\/\/www.whiterainbookhouse.com\/products\/remaking-the-american-patient-nancy-tomes-9781469622774","provider":"WR Book House","version":"1.0","type":"link"}