{"product_id":"renegade-marketing-drew-neisser-9781737212546","title":"Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands","description":"\u003cp\u003eMarketing has become ridiculously complicated, but yours doesn't have to be.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThese four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWalk through a highly refined discovery process that culminates in finding your brand's purpose\u003c\/li\u003e\n\u003cli\u003eDefine your company's purpose in eight words or fewer\u003c\/li\u003e\n\u003cli\u003eBuild team support for new marketing initiatives while establishing your unique brand story, voice, and design\u003c\/li\u003e\n\u003cli\u003eAssemble effective marketing plans that engage employees, inspire customers, and attract new business\u003c\/li\u003e\n\u003cli\u003eDrive perpetual growth by creating a culture with metrics, marketing technology, and experimentation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Drew Neisser\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1737212544\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781737212546\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cmo Huddles\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/05\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Drew Neisser","offers":[{"title":"Hardcover","offer_id":43994780172543,"sku":"9781737212546","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6bc2300c-d96f-4c45-b8b8-1f151ecaa636.jpg?v=1683332143","url":"https:\/\/www.whiterainbookhouse.com\/products\/renegade-marketing-drew-neisser-9781737212546","provider":"WR Book House","version":"1.0","type":"link"}