{"product_id":"reputation-intelligence-evan-d-escobedo-9798995441212","title":"Reputation Intelligence: A Communications Leader's Guide: From Data Provider to Strategic Advisor","description":"\u003cp\u003e\u003cstrong\u003eMost reputation crises were visible weeks before they exploded. Nobody was looking.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCommunications teams can tell you what happened in media last week. Rarely can they explain what it means for the business - or act before a developing signal becomes a crisis.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eReputation Intelligence\u003c\/em\u003e\u003c\/strong\u003e closes that gap.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDr. Evan D. Escobedo introduces a signal-based framework that transforms measurement from a reporting function into a genuine strategic advantage. Built on three interconnected methodologies - Persona-Based Insights (PBI), Media Reputation Score (MRS), and the SIGNAL framework - this book gives communications and measurement professionals the tools to detect reputation shifts early, quantify impact against executive priorities, and deliver intelligence that drives decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a book about better dashboards. It's a complete operating model for the professional who needs to move from data provider to indispensable strategic advisor - before AI makes the alternative obsolete.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Evan D. Escobedo\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798995441212\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Measuredio Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/08\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 326\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.75d","brand":"Evan D. Escobedo","offers":[{"title":"Hardcover","offer_id":48517206245631,"sku":"9798995441212","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_148c28a1-0614-4b2c-9a75-a4802773c18b.jpg?v=1778730630","url":"https:\/\/www.whiterainbookhouse.com\/products\/reputation-intelligence-evan-d-escobedo-9798995441212","provider":"WR Book House","version":"1.0","type":"link"}