{"product_id":"reputation-management-john-doorley-9780815376972","title":"Reputation Management: The Key to Successful Public Relations and Corporate Communication","description":"\u003ci\u003e \u003c\/i\u003e\u003cp\u003eReputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. \u003c\/p\u003e \u003cp\u003eThe book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum.\u003c\/p\u003e \u003cp\u003eThis was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation. \u003c\/p\u003e \u003cp\u003e　\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Doorley, Helio Fred Garcia\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0815376979\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780815376972\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 438\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 6.80w x 1.10d","brand":"John Doorley","offers":[{"title":"Paperback","offer_id":43995872657663,"sku":"9780815376972","price":99.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_407c8f18-ba14-454c-b6ea-3eb78bcb89ea.jpg?v=1683338358","url":"https:\/\/www.whiterainbookhouse.com\/products\/reputation-management-john-doorley-9780815376972","provider":"WR Book House","version":"1.0","type":"link"}