{"product_id":"requisite-reading-for-the-renaissance-russell-zwanka-9781493609734","title":"Requisite Reading for the Renaissance Retailer: An Evolution in Retailing","description":"This book is a compendium that combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising; and, how everything you learned five years ago is almost irrelevant today. The customer has evolved. The customer is different. The customer is extremely more demanding today. The customer has no time, has more information than they really want, has a short attention span, and expects you to know them intimately.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Russell Zwanka\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1493609734\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781493609734\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.51d","brand":"Russell Zwanka","offers":[{"title":"Paperback","offer_id":48445195550975,"sku":"9781493609734","price":24.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_97410a17-bffc-408f-a808-fcc9a199cd60.jpg?v=1777217139","url":"https:\/\/www.whiterainbookhouse.com\/products\/requisite-reading-for-the-renaissance-russell-zwanka-9781493609734","provider":"WR Book House","version":"1.0","type":"link"}