{"product_id":"research-frontiers-on-the-international-zuohao-hu-9780367516666","title":"Research Frontiers on the International Marketing Strategies of Chinese Brands","description":"\u003cp\u003eThis book proposes a theoretical framework for internationalization strategy of Chinese brands and brand performance. It explores several key internationalization strategies e.g. standardization versus adaptation and OBM export versus OEM export. It examines the relationships between international marketing mix e.g. distribution channel and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zuohao Hu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367516667\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367516666\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.47d","brand":"Zuohao Hu","offers":[{"title":"Paperback","offer_id":48443401601279,"sku":"9780367516666","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b74edacc-922d-4382-8801-e267e0a5baaf.jpg?v=1777205281","url":"https:\/\/www.whiterainbookhouse.com\/products\/research-frontiers-on-the-international-zuohao-hu-9780367516666","provider":"WR Book House","version":"1.0","type":"link"}