{"product_id":"research-methodology-naresh-k-malhotra-9781636514215","title":"Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques","description":"\u003cp\u003eUnravel the complexities of \u003cstrong\u003econjoint analysis, multidimensional scaling, and advanced research techniques\u003c\/strong\u003e with Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques by \u003cstrong\u003eNaresh Malhotra\u003c\/strong\u003e. This volume in the Legend in Marketing series presents Malhotra's pioneering contributions to \u003cstrong\u003equantitative research methods\u003c\/strong\u003e, offering critical insights for scholars and professionals in marketing, business analytics, and social sciences.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom understanding consumer \u003cstrong\u003epreference modeling\u003c\/strong\u003e to uncovering hidden relationships in \u003cstrong\u003emultivariate data\u003c\/strong\u003e, this book provides a deep dive into statistical tools that drive \u003cstrong\u003edata-driven decision-making\u003c\/strong\u003e. Featuring expert commentaries from leading academics, this collection not only contextualizes Malhotra's research but also highlights its evolving relevance in today's digital and AI-driven landscape.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA \u003cstrong\u003emust-have\u003c\/strong\u003e for researchers, graduate students, and practitioners looking to enhance their expertise in \u003cstrong\u003eadvanced marketing analytics\u003c\/strong\u003e, this book is a cornerstone for those seeking precision in \u003cstrong\u003emarket research and predictive modeling\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e���� \u003cstrong\u003eOrder your copy today!\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Naresh K. Malhotra,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514219\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514215\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.64d","brand":"Naresh K. Malhotra","offers":[{"title":"Paperback","offer_id":48445474930943,"sku":"9781636514215","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b2a71939-9a79-43aa-9c47-61c5f259f5e2.jpg?v=1777218775","url":"https:\/\/www.whiterainbookhouse.com\/products\/research-methodology-naresh-k-malhotra-9781636514215","provider":"WR Book House","version":"1.0","type":"link"}