{"product_id":"research-methods-for-tourism-hospitality-emmet-mcloughlin-9781398622715","title":"Research Methods for Tourism, Hospitality, Leisure and Events: Methodologies, Metrics and Reporting","description":"\u003cp\u003e\u003cb\u003eIdeal for upper-level undergraduate and postgraduate students, \u003c\/b\u003e \u003cb\u003e\u003ci\u003eResearch Methods for Tourism, Hospitality, Leisure and Events \u003c\/i\u003ecombines foundational research principles with practical, industry-specific applications.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis textbook looks at: \u003cbr\u003e-Research design and methodology including qualitative, quantitative and mixed research methods \u003cbr\u003e-Data collection and analysis \u003cbr\u003e-Writing a final report or dissertation based on the research \u003cp\u003e\u003c\/p\u003eWith in-text learning features such as chapter summaries, learning outcomes, reflective questions, interactive chapter quizzes and a glossary of key terms, this textbook will equip students with the tools to undertake independent research and reporting. Real-world examples are included from a variety of global contexts such as using ethnographic research to explore music festival goers' experiences, descriptive research methods to explore customer satisfaction in global hotel chains and statistical analysis to understand the attendance data from major international sports events.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emmet McLoughlin,Natasha Stait\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398622710\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398622715\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Emmet McLoughlin","offers":[{"title":"Paperback","offer_id":47611670921471,"sku":"9781398622715","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f8ca0b72-85a2-42ca-b303-f2996cbcfb71.jpg?v=1764515306","url":"https:\/\/www.whiterainbookhouse.com\/products\/research-methods-for-tourism-hospitality-emmet-mcloughlin-9781398622715","provider":"WR Book House","version":"1.0","type":"link"}