{"product_id":"research-methods-in-anthropology-h-russell-bernard-9781442268883","title":"Research Methods in Anthropology: Qualitative and Quantitative Approaches","description":"H. Russell Bernard's Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior. \u003cp\u003e\u003c\/p\u003eIn the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research. \u003cp\u003e\u003c\/p\u003eIn the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis. \u003cp\u003e\u003c\/p\u003eThe last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book. \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cul\u003e\n\u003cli\u003eA comprehensive research methods text for cultural anthropologists \u003c\/li\u003e\n\u003cli\u003eCovers research design, data collection and data analysis\u003c\/li\u003e\n\u003cli\u003eFull coverage of both qualitative and quantitative approaches\u003c\/li\u003e\n\u003cli\u003eWritten in plain language. Turns research methods into fun reading\u003c\/li\u003e\n\u003cli\u003eA real how-to, hands-on text\u003c\/li\u003e\n\u003cli\u003eExtensive bibliography on all topics covered in the book\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e H. Russell Bernard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1442268883\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781442268883\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 728\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.80h x 7.00w x 1.10d","brand":"H. Russell Bernard","offers":[{"title":"Paperback","offer_id":44072962851071,"sku":"9781442268883","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bf240143-a9f0-4b01-b9fb-fb1d40ca1d2a.jpg?v=1685444980","url":"https:\/\/www.whiterainbookhouse.com\/products\/research-methods-in-anthropology-h-russell-bernard-9781442268883","provider":"WR Book House","version":"1.0","type":"link"}