{"product_id":"research-methods-in-health-communication-bryan-b-whaley-9780415531856","title":"Research Methods in Health Communication: Principles and Application","description":"\u003cp\u003eThis volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: \u003c\/p\u003e\u003cul\u003e \u003cb\u003e \u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eExploration and Description: interview\/focus groups, case study, ethnography, and surveys; \u003c\/li\u003e \u003cb\u003e \u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eExamining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis;\u003c\/li\u003e \u003cb\u003e \u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eCausal Explication: experimental research, meta-analysis, and meta-synthesis; and\u003c\/li\u003e \u003cb\u003e \u003c\/b\u003e\u003cp\u003e \u003c\/p\u003e \u003cli\u003eCultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eChapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies.\u003c\/p\u003e\u003cp\u003eThis work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bryan B. Whaley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415531853\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415531856\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/25\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 386\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d","brand":"Bryan B. Whaley","offers":[{"title":"Hardcover","offer_id":48136096678143,"sku":"9780415531856","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9f504be8-6e65-4959-b4df-0d275645c91f.jpg?v=1770160487","url":"https:\/\/www.whiterainbookhouse.com\/products\/research-methods-in-health-communication-bryan-b-whaley-9780415531856","provider":"WR Book House","version":"1.0","type":"link"}