{"product_id":"research-methods-jagdish-sheth-9781636512716","title":"Research Methods","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Research Methods\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBy Jagdish N. Sheth\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eResearch Methods is a pivotal addition to the Legend in Marketing series, showcasing the extensive research methodologies employed by Dr. Jagdish N. Sheth, a distinguished leader in the field of marketing. This book serves as a comprehensive guide to understanding the diverse research techniques that are crucial for uncovering consumer insights and informing effective marketing strategies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDr. Sheth's expertise spans qualitative and quantitative methods, providing readers with a robust framework for conducting marketing research. Through real-world examples and case studies, he illustrates how various methodologies can be applied to explore consumer behavior, market trends, and brand perceptions.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIdeal for students, academics, and marketing professionals, this book equips readers with the tools needed to design and execute effective research projects. Dr. Sheth emphasizes the importance of selecting the right methodology to yield actionable insights that drive business success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhether you are pursuing a career in marketing, conducting academic research, or seeking to enhance your organizational strategies, Research Methods offers essential knowledge for navigating the complexities of consumer research. With Dr. Sheth's guidance, you will gain a deeper understanding of how to leverage research to shape marketing decisions and create value for consumers.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUnlock the secrets of successful marketing research with this indispensable resource.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jagdish Sheth,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636512712\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636512716\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.49d","brand":"Jagdish Sheth","offers":[{"title":"Paperback","offer_id":47427595403519,"sku":"9781636512716","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad261969-846c-4b78-a34d-be34e2e1c75d.jpg?v=1761580362","url":"https:\/\/www.whiterainbookhouse.com\/products\/research-methods-jagdish-sheth-9781636512716","provider":"WR Book House","version":"1.0","type":"link"}