{"product_id":"researching-the-public-opinion-environment-sherry-devereaux-ferguson-9780761915300","title":"Researching the Public Opinion Environment: Theories and Methods","description":"\u003cb\u003e\u003c\/b\u003e\u003cp\u003eResearching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sherry Devereaux Ferguson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761915303\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761915300\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 5.96w x 0.95d","brand":"Sherry Devereaux Ferguson","offers":[{"title":"Hardcover","offer_id":48065101398271,"sku":"9780761915300","price":264.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_172852d6-1c40-4905-bcb4-e3ebe88e6c16.jpg?v=1768672994","url":"https:\/\/www.whiterainbookhouse.com\/products\/researching-the-public-opinion-environment-sherry-devereaux-ferguson-9780761915300","provider":"WR Book House","version":"1.0","type":"link"}