{"product_id":"reshaping-marketing-science-in-wholesaling-theodore-k-tarnanidis-9798369361467","title":"Reshaping Marketing Science in Wholesaling and Retailing","description":"As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Theodore K. Tarnanidis\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798369361467\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e IGI Global\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 468\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.94d","brand":"Theodore K. Tarnanidis","offers":[{"title":"Paperback","offer_id":48446825169151,"sku":"9798369361467","price":255.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c712df62-0aa3-407a-8690-a805b6942510.jpg?v=1777226965","url":"https:\/\/www.whiterainbookhouse.com\/products\/reshaping-marketing-science-in-wholesaling-theodore-k-tarnanidis-9798369361467","provider":"WR Book House","version":"1.0","type":"link"}