{"product_id":"responsible-marketing-lola-bakare-9781398611641","title":"Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy","description":"\u003cp\u003e\u003cb\u003eSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ci\u003eResponsible Marketing\u003c\/i\u003e takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. \u003cb\u003eLola Bakare\u003c\/b\u003e demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. \u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eResponsible Marketing\u003c\/i\u003e\u003c\/b\u003e walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lola Bakare\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398611646\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398611641\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d","brand":"Lola Bakare","offers":[{"title":"Hardcover","offer_id":46431453643007,"sku":"9781398611641","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5fbd95b6-fe1d-4233-9f23-0fd46efc8f11.jpg?v=1735141385","url":"https:\/\/www.whiterainbookhouse.com\/products\/responsible-marketing-lola-bakare-9781398611641","provider":"WR Book House","version":"1.0","type":"link"}