{"product_id":"restartup-arunkumar-krishnakumar-9781119754404","title":"Restartup: A Founder's Guide to Crisis Navigation","description":"\u003cp\u003e\u003cb\u003eYour complete startup downturn survival guide\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eDuring a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn't have to mean it's time to shut up shop. \u003ci\u003eRestartup \u003c\/i\u003eshows how it's possible--by choosing to embrace instability and seizing the new opportunities it provides--to stay afloat, and even to thrive. \u003c\/p\u003e \u003cp\u003eArunkumar Krishnakumar and Maxson Tee --tech investor, influencer, blogger, and podcaster-- use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe money pyramid--understand your crisis financing options\u003c\/li\u003e \u003cli\u003eMental Health - drop the societal taboo for the wellbeing of the company and the founders\u003c\/li\u003e \u003cli\u003eFundraising psychology--go beyond the deck and the proposition to get inside your investor's head\u003c\/li\u003e \u003cli\u003eOperational efficiencies--know how to cut back but still hold onto your top people\u003c\/li\u003e \u003cli\u003eEmbrace the suck--see how a crisis can open up unexpected opportunities \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity--and embrace the wild ride to survival and success. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Arunkumar Krishnakumar, Maxson J. Y. Tee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119754402\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119754404\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.06w x 0.87d","brand":"Arunkumar Krishnakumar","offers":[{"title":"Hardcover","offer_id":43943453982975,"sku":"9781119754404","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_18a2eb74-9c32-4c3a-8dd4-6531c7d4d7ee.jpg?v=1681498210","url":"https:\/\/www.whiterainbookhouse.com\/products\/restartup-arunkumar-krishnakumar-9781119754404","provider":"WR Book House","version":"1.0","type":"link"}