{"product_id":"retail-disruptors-jan-benedict-steenkamp-9780749483470","title":"Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters","description":"\u003cp\u003e\u003cb\u003eThe rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. \u003c\/b\u003e\u003cbr\u003eHard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. \u003cbr\u003e\u003cb\u003e\u003ci\u003eRetail Disruptors\u003c\/i\u003e\u003c\/b\u003e is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, \u003cb\u003e\u003ci\u003eRetail Disruptors \u003c\/i\u003e\u003c\/b\u003eis essential reading for all brand manufacturers and retailers who want to retain the competitive edge.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan-Benedict Steenkamp, Laurens Sloot\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749483474\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749483470\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d","brand":"Jan-Benedict Steenkamp","offers":[{"title":"Paperback","offer_id":43981170901247,"sku":"9780749483470","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ff56aa68-da06-4416-b09f-a15c376daf9d.jpg?v=1683254044","url":"https:\/\/www.whiterainbookhouse.com\/products\/retail-disruptors-jan-benedict-steenkamp-9780749483470","provider":"WR Book House","version":"1.0","type":"link"}