{"product_id":"retail-geography-shuguang-wang-9780815358589","title":"Retail Geography","description":"\u003cp\u003eThe retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels. As such, retailing is the essential link between production and consumption.\u003c\/p\u003e \u003cp\u003eThe success of a retail business depends on two general factors: the location of the retail outlet, and management of the business. Both factors are equally important. If the business is located in the wrong place with the wrong customer base, it will not generate expected sales. Similarly, if the business is poorly managed and operated, it will not perform well even if the location is right. Influenced by both traditional and new location theories, \u003ci\u003eRetail Geography \u003c\/i\u003eis conceptualized and organized using the retail planning process as the framework. The technical and methodological chapters help guide the reader with detailed descriptions of the techniques and are supported with practical examples to reflect the latest software development.\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eRetail Geography provides a state-of-the-art summary and will act as a core textbook for undergraduate and graduate students of economic geography interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management.\u003c\/p\u003e\u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shuguang Wang, Paul Du\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 081535858X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780815358589\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Shuguang Wang","offers":[{"title":"Hardcover","offer_id":43941908644095,"sku":"9780815358589","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_be4876b8-67d9-4a57-986c-c4e2dd4833b3.jpg?v=1681455656","url":"https:\/\/www.whiterainbookhouse.com\/products\/retail-geography-shuguang-wang-9780815358589","provider":"WR Book House","version":"1.0","type":"link"}