{"product_id":"retail-marketing-gary-akehurst-9780714641751","title":"Retail Marketing","description":"First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Akehurst\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0714641758\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780714641751\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/1996\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.42h x 6.52w x 0.79d","brand":"Gary Akehurst","offers":[{"title":"Paperback","offer_id":48443634680063,"sku":"9780714641751","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_922bf59c-66e8-49e0-ab21-707d7100be68.jpg?v=1777206777","url":"https:\/\/www.whiterainbookhouse.com\/products\/retail-marketing-gary-akehurst-9780714641751","provider":"WR Book House","version":"1.0","type":"link"}