{"product_id":"retail-marketing-management-claudia-buhamra-abreu-romero-9781481739436","title":"Retail Marketing Management: Concepts, Guidelines, and Practices","description":"Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claudia Buhamra Abreu Romero\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1481739433\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781481739436\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Authorhouse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/22\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Claudia Buhamra Abreu Romero","offers":[{"title":"Hardcover","offer_id":48439360684287,"sku":"9781481739436","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ac6785e-3226-4cc2-983b-c8bbc2ec0711.jpg?v=1777177134","url":"https:\/\/www.whiterainbookhouse.com\/products\/retail-marketing-management-claudia-buhamra-abreu-romero-9781481739436","provider":"WR Book House","version":"1.0","type":"link"}