{"product_id":"retail-marketing-management-dhruv-grewal-9781526446855","title":"Retail Marketing Management: The 5 Es of Retailing","description":"\u003cp\u003eIn this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: \u003cbr\u003e \u003cbr\u003e - Entrepreneurial, innovative and customer-centric mindset\u003cbr\u003e - Excitement\u003cbr\u003e - Education\u003cbr\u003e - Experience\u003cbr\u003e - Engagement\u003cbr\u003e \u003cbr\u003e These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. \u003cem\u003eRetail Marketing Management \u003c\/em\u003eis essential reading for students of retailing and marketing, as well as practitioners working in retail today.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dhruv Grewal\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1526446855\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781526446855\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/22\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.60w x 0.50d","brand":"Dhruv Grewal","offers":[{"title":"Paperback","offer_id":43936500285695,"sku":"9781526446855","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_44a9c789-16da-4a62-8691-ed969db9a3de.jpg?v=1681425925","url":"https:\/\/www.whiterainbookhouse.com\/products\/retail-marketing-management-dhruv-grewal-9781526446855","provider":"WR Book House","version":"1.0","type":"link"}