{"product_id":"retail-marketing-sarah-montano-9781398617667","title":"Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eRetail Marketing \u003c\/i\u003eoffers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process. \u003cp\u003e\u003c\/p\u003eWritten by the BBC's retail expert, \u003cb\u003eSarah Montano\u003c\/b\u003e, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H\u0026amp;M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice.\u003cb\u003e\u003ci\u003e Retail Marketing \u003c\/i\u003e\u003c\/b\u003eincludes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams. \u003cp\u003e\u003c\/p\u003eThis textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sarah Montano\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398617660\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398617667\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Sarah Montano","offers":[{"title":"Hardcover","offer_id":46451176407295,"sku":"9781398617667","price":176.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_64d67887-086d-47f6-bd20-b76e10333e7a.jpg?v=1735876683","url":"https:\/\/www.whiterainbookhouse.com\/products\/retail-marketing-sarah-montano-9781398617667","provider":"WR Book House","version":"1.0","type":"link"}