{"product_id":"retail-ready-steven-chen-9781735876344","title":"Retail Ready: A Newbie's Roadmap to Retailing","description":"\u003cp\u003e\u003ci\u003eRetail Ready: A Newbie's Roadmap to Retailing\u003c\/i\u003e is the step-by-step guide for anyone new to the American retail industry-especially manufacturers and suppliers from Asia who want to build long-term, profitable relationships with major retailers in the U.S.\u003c\/p\u003e\u003cp\u003eThis book, authored by Steven Chen, a former senior buyer at Walmart and Sam's Club, provides valuable insights into the thoughts of retail buyers and strategies for differentiating your business. Steven has coached hundreds of suppliers through their first meetings, product launches, and line reviews. Now he's sharing the exact strategies that work.\u003c\/p\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApproach retail buyers the right way\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003ePrepare for your first meeting like a pro\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eAsk powerful questions that buyers remember\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eHandle rejection with confidence and bounce back stronger\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eBuild a reputation as a trusted, go-to supplier\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eAvoid costly mistakes that most new suppliers make\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSteven draws his stories, tips, and lessons from his real-life experiences on both sides of the negotiation process. Whether you're launching your first product or transitioning from factory-direct sales to retail partnerships, this book will give you the tools, mindset, and confidence to succeed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Chen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1735876348\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781735876344\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Steven Chen\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.46d","brand":"Steven Chen","offers":[{"title":"Paperback","offer_id":48241920540927,"sku":"9781735876344","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2149aa62-12ec-402d-9b15-9877b0780878.jpg?v=1772656581","url":"https:\/\/www.whiterainbookhouse.com\/products\/retail-ready-steven-chen-9781735876344","provider":"WR Book House","version":"1.0","type":"link"}