{"product_id":"retailing-triumphs-and-blunders-ronald-d-michman-9780899308692","title":"Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management","description":"In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ronald D. Michman,Alan J. Greco\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0899308694\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780899308692\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.34lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.56h x 6.46w x 1.06d","brand":"Ronald D. Michman","offers":[{"title":"Hardcover","offer_id":47965160046847,"sku":"9780899308692","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6cbf0154-9041-42fa-ab9c-fbdc2277eb4e.jpg?v=1767278862","url":"https:\/\/www.whiterainbookhouse.com\/products\/retailing-triumphs-and-blunders-ronald-d-michman-9780899308692","provider":"WR Book House","version":"1.0","type":"link"}