{"product_id":"rethinking-creativity-robert-w-weisberg-9781108742900","title":"Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation","description":"This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert W. Weisberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1108742904\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781108742900\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/10\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 420\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.04d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2021","brand":"Robert W. Weisberg","offers":[{"title":"Paperback","offer_id":43978358259967,"sku":"9781108742900","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a61eba77-7b75-4d5e-9167-8965c963e629.jpg?v=1683241097","url":"https:\/\/www.whiterainbookhouse.com\/products\/rethinking-creativity-robert-w-weisberg-9781108742900","provider":"WR Book House","version":"1.0","type":"link"}