{"product_id":"rethinking-marketing-minet-schindehutte-9780132393898","title":"Rethinking Marketing: The Entrepreneurial Imperative","description":"This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a \"what if?\" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.  NOTE: The print may appear lighter in some copies due to the print method used. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Minet Schindehutte,Michael Morris,Leyland Pitt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0132393891\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780132393898\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.90d","brand":"Minet Schindehutte","offers":[{"title":"Paperback","offer_id":47424975896831,"sku":"9780132393898","price":126.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7b731f74-2f2a-4c20-8a9c-af9e35b353b1.jpg?v=1761536143","url":"https:\/\/www.whiterainbookhouse.com\/products\/rethinking-marketing-minet-schindehutte-9780132393898","provider":"WR Book House","version":"1.0","type":"link"}