{"product_id":"rethinking-the-media-audience-pertti-alasuutari-9780761950714","title":"Rethinking the Media Audience: The New Agenda","description":"Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pertti Alasuutari\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761950710\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761950714\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications UK\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.24w x 0.57d","brand":"Pertti Alasuutari","offers":[{"title":"Paperback","offer_id":48065103134975,"sku":"9780761950714","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e010c10c-5c6b-43ba-8e53-b654413232da.jpg?v=1768673006","url":"https:\/\/www.whiterainbookhouse.com\/products\/rethinking-the-media-audience-pertti-alasuutari-9780761950714","provider":"WR Book House","version":"1.0","type":"link"}