{"product_id":"retro-elizabeth-e-guffey-9781861892904","title":"Retro: The Culture of Revival","description":"\u003cp\u003eBell-bottoms are in. Bell-bottoms are out. Bell-bottoms are back in again. Fads constantly cycle and recycle through popular culture, each time in a slightly new incarnation. The term \"retro\" has become the buzzword for describing such trends, but what does it mean? Elizabeth Guffey explores here the ambiguous cultural meanings of the term and reveals why some trends just never seem to stay dead. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing upon a wealth of original research and entertaining anecdotal material, Guffey unearths the roots of the term \"retro\" and chronicles its evolving manifestations in culture and art throughout the last century. Whether in art, design, fashion, or music, the idea of retro has often meant a reemergence of styles and sensibilities that evoke touchstones of memory from the not-so-distant past, ranging from the drug-induced surrealism of psychedelic art to the political expression of 1970s afros. \u003cp\u003e\u003c\/p\u003eGuffey examines how and why the past keeps coming back to haunt us in a variety of forms, from the campy comeback of art nouveau nearly fifty years after its original decline, to the infusion of art deco into the kitschy glamor of pop art, to the recent popularity of 1980s vogue. She also considers how advertisers and the media have employed the power of such cultural nostalgia, using recycled television jingles, familiar old advertising slogans, and famous art to sell a surprising range of products. \u003cp\u003e\u003c\/p\u003eAn engrossing, unprecedented study, \u003ci\u003eRetro \u003c\/i\u003ereveals the surprising extent to which the past is embedded in the future. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elizabeth E. Guffey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 186189290X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781861892904\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Reaktion Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.14h x 5.96w x 0.60d","brand":"Elizabeth E. Guffey","offers":[{"title":"Paperback","offer_id":44075102830847,"sku":"9781861892904","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1c7fec9c-a516-499e-9c90-ebb9048cf4b8.jpg?v=1685457622","url":"https:\/\/www.whiterainbookhouse.com\/products\/retro-elizabeth-e-guffey-9781861892904","provider":"WR Book House","version":"1.0","type":"link"}