{"product_id":"return-on-influence-mark-schaefer-9780071791090","title":"Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing","description":"Winner of a \u003ci\u003eChoice Magazine\u003c\/i\u003e Outstanding Academic Title Award!\u003cp\u003e\u003cb\u003eWe are on the cusp of a marketing revolution.\u003cbr\u003eAnd it is being led by you.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eReturn on Influence\u003c\/i\u003e is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.\u003c\/p\u003e\u003cp\u003eIn this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIn-depth explanations of the sources of online influence--and how they can work for or against you\u003c\/li\u003e\n\u003cli\u003eInterviews with more than 50 experts, including tech blogger Robert Scoble, \u003ci\u003eInfluence\u003c\/i\u003e author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn\u003c\/li\u003e\n\u003cli\u003eAn insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone\u003c\/li\u003e\n\u003cli\u003ePractical, actionable tips to increase your own personal power and online influence\u003c\/li\u003e\n\u003cli\u003eMore than a dozen original social influence marketing case studies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEven if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the \"superconnectors\" who ignite epidemics through word-of-mouth influence . . . and become one yourself.\u003c\/p\u003e\u003cp\u003eThis is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age--with a \u003ci\u003eReturn on Influence.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eReturn on Influence\u003c\/i\u003e: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!\"\u003cbr\u003e\u003cb\u003e--Brian Solis, author of \u003ci\u003eThe End of Business as Usual\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Schaefer's book has earned its place on the shelf of anyone looking to find influencers--or become one.\"\u003cbr\u003e\u003cb\u003e--Harold Burson, founder, Burson-Marsteller\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eReturn on Influence\u003c\/i\u003e is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media--and particularly influence marketing--has become the silver bullet to solve all problems. Consider this book the marksmen's manual.\"\u003cbr\u003e\u003cb\u003e--Rick Wion, Director of Social Media, McDonald's\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider's guide to combining content strategy with network interactions to create social conversations that move markets.\"\u003cbr\u003e\u003cb\u003e--Ardath Albee, author of \u003ci\u003eeMarketing Strategies for the Complex Sale\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.\"\u003cbr\u003e\u003cb\u003e--Randy Gage, author of \u003ci\u003eProsperity Mind\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Schaefer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071791094\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071791090\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 02\/01\/2012 pg. 12\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 02\/15\/2012 pg. 111\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2012","brand":"Mark Schaefer","offers":[{"title":"Hardcover","offer_id":44056616501503,"sku":"9780071791090","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ee1e9f18-7ec1-4de0-9e99-cf120b72d617.jpg?v=1685042305","url":"https:\/\/www.whiterainbookhouse.com\/products\/return-on-influence-mark-schaefer-9780071791090","provider":"WR Book House","version":"1.0","type":"link"}