{"product_id":"reverse-licensing-manucheh-shahrokhi-9780275922580","title":"Reverse Licensing: International Technology Transfer to the United States","description":"\u003ci\u003eReverse Licensing\u003c\/i\u003e evaluates the transfer of technology to the U.S. as an alternative growth strategy for both small- and medium-sized U.S. manufacturing firms which need new and competitive technology and for foreign firms which are anxious to enter the U.S. market but lack the required resources for export and\/or foreign direct investment. The first theoretical research on international technology licensing from the U.S. licensees' standpoint, this book examines reverse licensing as an alternative to reverse investment. In addition, a sample of 120 U.S. manufacturing firms which have actually utilized reverse licensing is used for empirical and statistical analysis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manucheh Shahrokhi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0275922588\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780275922580\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/1987\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Manucheh Shahrokhi","offers":[{"title":"Hardcover","offer_id":48064811630847,"sku":"9780275922580","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_09b3e341-e1ca-45db-94f3-302bbd0499a2.jpg?v=1768671188","url":"https:\/\/www.whiterainbookhouse.com\/products\/reverse-licensing-manucheh-shahrokhi-9780275922580","provider":"WR Book House","version":"1.0","type":"link"}