{"product_id":"revolution-in-the-mailbox-mal-warwick-9781118105115","title":"Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising","description":"This updated edition of Mal Warwick's landmark book \u003ci\u003eRevolution in the Mailbox\u003c\/i\u003e has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a \u003ci\u003estrategic tool.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mal Warwick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118105117\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118105115\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.73d","brand":"Mal Warwick","offers":[{"title":"Paperback","offer_id":44616546484479,"sku":"9781118105115","price":54.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eb3a7d92-df1c-4bf8-bf07-28e6aca324fc.jpg?v=1703020935","url":"https:\/\/www.whiterainbookhouse.com\/products\/revolution-in-the-mailbox-mal-warwick-9781118105115","provider":"WR Book House","version":"1.0","type":"link"}