{"product_id":"rhetoric-andrew-aberdein-9781632864437","title":"Rhetoric: The Art of Persuasion","description":"When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew Aberdein, Adina Arvatu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1632864436\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632864437\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/23\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 64\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.70h x 5.70w x 0.50d","brand":"Andrew Aberdein","offers":[{"title":"Hardcover","offer_id":43995132526847,"sku":"9781632864437","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a7de634f-6536-4819-a0e0-02f1a806d24a.jpg?v=1683334019","url":"https:\/\/www.whiterainbookhouse.com\/products\/rhetoric-andrew-aberdein-9781632864437","provider":"WR Book House","version":"1.0","type":"link"}