{"product_id":"rhetoric-in-the-flesh-t-kenny-fountain-9780415741026","title":"Rhetoric in the Flesh: Trained Vision, Technical Expertise, and the Gross Anatomy Lab","description":"\u003cp\u003e\u003cem\u003eRhetoric in the Flesh\u003c\/em\u003e is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants' perceptions of the human body. By investigating the role that discourses, displays, and human bodies play in the training and socialization of medical students, T. Kenny Fountain contributes to our theoretical and practical understanding of the social factors that make rhetoric possible and material in technical domains. Thus, the book also explains how these displays, discourses, and practices lead to the trained perspective necessary for expertise. This trained vision is constructed over time through what Fountain terms embodied rhetorical action, an intertwining of body-object-environment that undergirds all scientific, medical, and technical work.\u003c\/p\u003e \u003cp\u003eThis book will be valuable for graduate and advanced undergraduate courses in technical and professional communication (technical communication theory and practice, visual or multimodal communication, medical technical communication) and rhetorical studies, including visual rhetoric, rhetoric of science, medical rhetoric, material rhetoric and embodiment, and ethnographic approaches to rhetoric. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e T. Kenny Fountain\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415741025\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415741026\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.70d","brand":"T. Kenny Fountain","offers":[{"title":"Paperback","offer_id":46070232744191,"sku":"9780415741026","price":66.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cbc6745b-37ae-48e0-8c3f-9908468cae9c.jpg?v=1724242652","url":"https:\/\/www.whiterainbookhouse.com\/products\/rhetoric-in-the-flesh-t-kenny-fountain-9780415741026","provider":"WR Book House","version":"1.0","type":"link"}