{"product_id":"rhetoric-of-soft-power-craig-hayden-9780739142585","title":"Rhetoric of Soft Power: Public Diplomacy in Global Contexts","description":"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Hayden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0739142585\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780739142585\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2012","brand":"Craig Hayden","offers":[{"title":"Hardcover","offer_id":48065052967167,"sku":"9780739142585","price":142.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b26aa784-6cf7-42aa-967a-f7c4547b8609.jpg?v=1768672827","url":"https:\/\/www.whiterainbookhouse.com\/products\/rhetoric-of-soft-power-craig-hayden-9780739142585","provider":"WR Book House","version":"1.0","type":"link"}