{"product_id":"rhetorical-theory-and-praxis-in-kristen-getchell-9780815354420","title":"Rhetorical Theory and PRAXIS in the Business Communication Classroom","description":"\u003cp\u003eWinner of the Association for Business Communication's 2019 Distinguished Book Award\u003c\/p\u003e \u003cp\u003eRhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kristen Getchell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0815354428\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780815354420\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.49d","brand":"Kristen Getchell","offers":[{"title":"Paperback","offer_id":44717172424959,"sku":"9780815354420","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6c382809-ea4f-473f-82cf-e90950514e33.jpg?v=1705687270","url":"https:\/\/www.whiterainbookhouse.com\/products\/rhetorical-theory-and-praxis-in-kristen-getchell-9780815354420","provider":"WR Book House","version":"1.0","type":"link"}