{"product_id":"rise-of-k-dramas-jaeyoon-park-9781476677477","title":"The Rise of K-Dramas: Essays on Korean Television and Its Global Consumption","description":"\u003cp\u003e Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find \"K-dramas\" appealing. They range from historical melodrama and romantic comedy to action, horror, sci-fi and thriller.\u003c\/p\u003e\u003cp\u003e Devotees pursue an immersive fandom, consuming Korean food, fashion and music, learning Korean to better understand their favorite shows, and travelling to Korea for firsthand experiences.\u003c\/p\u003e\u003cp\u003eThis collection of new essays focuses on the cultural impact of K-drama and its fandom, and on the transformation of identities in the context of regional and global dynamics. Contributors discuss such popular series as \u003ci\u003eBoys over Flowers\u003c\/i\u003e, \u003ci\u003eMy Love from the Star\u003c\/i\u003e and \u003ci\u003eDescendants of the Sun\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jaeyoon Park\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476677476\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476677477\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/20\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 229\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.90w x 0.70d","brand":"Jaeyoon Park","offers":[{"title":"Paperback","offer_id":43985702519039,"sku":"9781476677477","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f69825fa-1dc8-450e-8d97-da11b485c34b.jpg?v=1683279063","url":"https:\/\/www.whiterainbookhouse.com\/products\/rise-of-k-dramas-jaeyoon-park-9781476677477","provider":"WR Book House","version":"1.0","type":"link"}