{"product_id":"rising-consumer-materialism-afia-khalid-9781032096124","title":"Rising Consumer Materialism: A Threat to Sustainable Happiness","description":"\u003cp\u003e\u003cem\u003eRising Consumer Materialism\u003c\/em\u003e presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTogether, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand\/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Afia Khalid,Faisal Qadeer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032096128\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032096124\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.26d","brand":"Afia Khalid","offers":[{"title":"Paperback","offer_id":48443895251199,"sku":"9781032096124","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eca29a3b-cfa3-497f-9c9a-cb82bb230bd2.jpg?v=1777208601","url":"https:\/\/www.whiterainbookhouse.com\/products\/rising-consumer-materialism-afia-khalid-9781032096124","provider":"WR Book House","version":"1.0","type":"link"}