{"product_id":"risk-roulette-graham-ruddick-9781398616059","title":"Risk Roulette: The Surprising Reasons Why Some Businesses Work and Others Fail","description":"\u003cp\u003e\u003cb\u003eSuccess requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision? \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRisk isn't just about being risky and having a blasé attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk. \u003cp\u003e\u003c\/p\u003eBased on fifteen years researching and interviewing leaders from around the world, including Baroness Martha Lane Fox, Andre Lacroix, Ed Smith, Ayrton Senna from Formula 1 and more, journalist \u003cb\u003eGraham Ruddick\u003c\/b\u003e, has found that there's a pivotal trait leaders have when it comes to success: they understand risk. \u003cp\u003e\u003c\/p\u003eJoin icons from the worlds of business, finance, journalism and sport who know how to make risk work for them and push the boundaries so you can elevate your business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Graham Ruddick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398616052\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398616059\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Graham Ruddick","offers":[{"title":"Paperback","offer_id":45897484271871,"sku":"9781398616059","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3fa5d5ea-7c72-44ce-a808-faa5cad61424.jpg?v=1721374037","url":"https:\/\/www.whiterainbookhouse.com\/products\/risk-roulette-graham-ruddick-9781398616059","provider":"WR Book House","version":"1.0","type":"link"}