{"product_id":"risky-reefs-in-the-ocean-stephan-sunn-9798328750721","title":"Risky Reefs in the Ocean of Global Markets: Common Mistakes of Emerging Markets' Companies in their Global Expansions","description":"This book provides a comprehensive roadmap for emerging market companies venturing into global expansion. It highlights common pitfalls across strategic planning, finance, operations, human resources, marketing, technology, legal\/ethics, and risk management. The book emphasizes thorough market research, cultural adaptation, local partnerships, brand building, innovation investment, and long-term vision. \u003cp\u003e\u003c\/p\u003eAs the global landscape evolves, it anticipates trends like digitization, sustainability integration, and talent acquisition challenges. The book provides corporate decision-makers with insights and best practices to navigate complexities, mitigate risks, and foster sustainable growth while driving innovation and progress internationally.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephan Sunn\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798328750721\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/17\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 60\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.12d","brand":"Stephan Sunn","offers":[{"title":"Paperback","offer_id":46670572847359,"sku":"9798328750721","price":14.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_25036dc6-cb94-4775-b6c6-bc0541341426.jpg?v=1741316999","url":"https:\/\/www.whiterainbookhouse.com\/products\/risky-reefs-in-the-ocean-stephan-sunn-9798328750721","provider":"WR Book House","version":"1.0","type":"link"}