{"product_id":"roar-get-heard-in-the-kevin-daum-9780470598795","title":"Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable","description":"\u003cb\u003eDon't just get your message out. ROAR it out \u003c\/b\u003e \u003cp\u003eIn this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRecognize the four types of buyers\u003c\/li\u003e \u003cli\u003eObserve from the buyer's perspective, and adapt your message\u003c\/li\u003e \u003cli\u003eAcknowledge the buyer's special wants and needs\u003c\/li\u003e \u003cli\u003eResolve the buyer's issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePraised by renowned money manager Ken Fisher, \u003ci\u003eRoar \u003c\/i\u003e gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Daum\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470598794\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470598795\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/19\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.16h x 6.32w x 0.89d","brand":"Kevin Daum","offers":[{"title":"Hardcover","offer_id":43919860564223,"sku":"9780470598795","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_3e5beaa4-48ee-440a-9700-f2909e521818.jpg?v=1680812307","url":"https:\/\/www.whiterainbookhouse.com\/products\/roar-get-heard-in-the-kevin-daum-9780470598795","provider":"WR Book House","version":"1.0","type":"link"}