{"product_id":"roi-in-marketing-jack-j-phillips-9781260460421","title":"Roi in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing","description":"\u003cp\u003e\u003cb\u003eGet your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMarketing is all about understanding and serving your customers' needs--but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.\u003c\/p\u003e\u003cp\u003eDrawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure: \u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInput, including types of projects, audience reach, number of customers, costs, and more\u003c\/li\u003e\n\u003cli\u003eReactions of target groups to products, services, and messages\u003c\/li\u003e\n\u003cli\u003eActions, including how to process and monetize what the target group thinks, believes, and knows\u003c\/li\u003e\n\u003cli\u003eBusiness impact of actions taken by the target group and their influence on sales, new accounts, and profits\u003c\/li\u003e\n\u003cli\u003e ROI, monetary benefits of marketing programs compared to costs\u003c\/li\u003e\n\u003cli\u003eIntangibles, such as image, reputation, corporate social responsibility, and more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with actionable, results-driven processes, \u003ci\u003eROI in Marketing\u003c\/i\u003e offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jack J. Phillips,Frank Q. Fu,Patricia Pulliam Phillips\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1260460428\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781260460421\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.80w x 1.30d","brand":"Jack J. Phillips","offers":[{"title":"Hardcover","offer_id":48013903888639,"sku":"9781260460421","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a0ee0438-26d3-455e-b736-9eaf0496752d.jpg?v=1767745492","url":"https:\/\/www.whiterainbookhouse.com\/products\/roi-in-marketing-jack-j-phillips-9781260460421","provider":"WR Book House","version":"1.0","type":"link"}