{"product_id":"rolling-out-new-products-across-g-chryssochoidis-9781349420261","title":"Rolling Out New Products Across International Markets","description":"Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e G. Chryssochoidis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349420263\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349420261\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 249\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.60d","brand":"G. Chryssochoidis","offers":[{"title":"Paperback","offer_id":47424272892159,"sku":"9781349420261","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a6226cf7-239f-4107-bb7f-ecb9478546c0.jpg?v=1761529316","url":"https:\/\/www.whiterainbookhouse.com\/products\/rolling-out-new-products-across-g-chryssochoidis-9781349420261","provider":"WR Book House","version":"1.0","type":"link"}