{"product_id":"romancing-the-market-stephen-brown-9780415184175","title":"Romancing the Market","description":"\u003cp\u003e\u003cem\u003eRomancing the Market\u003c\/em\u003e is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.\u003cbr\u003eThe book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen Brown\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415184177\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415184175\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.52h x 6.38w x 0.84d","brand":"Stephen Brown","offers":[{"title":"Hardcover","offer_id":48064877265151,"sku":"9780415184175","price":250.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38fbb592-cbb2-4266-8d1f-7872aa137d57.jpg?v=1768671636","url":"https:\/\/www.whiterainbookhouse.com\/products\/romancing-the-market-stephen-brown-9780415184175","provider":"WR Book House","version":"1.0","type":"link"}