{"product_id":"romancing-yesenia-masha-salazkina-9780520400757","title":"Romancing Yesenia: How a Mexican Melodrama Shaped Global Popular Culture","description":"\u003cb\u003eA free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit \u003c\/b\u003e\u003cb\u003ewww.luminosoa.org\u003c\/b\u003e\u003cb\u003e to learn more.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e This book follows the production, transnational circulation, and reception of the highest grossing film in the history of Soviet exhibition, the 1971 Mexican romance \u003ci\u003eYesenia\u003c\/i\u003e. The film adaptation of a telenovela based on a wildly popular graphic novel set during the Second Franco-Mexican War became a surprise hit in the USSR, selling more than ninety million tickets in the first year of its Soviet release alone. Drawing on years of archival research, renowned film scholar Masha Salazkina takes \u003ci\u003eYesenia'\u003c\/i\u003es unprecedented popularity as an entry point into a wide-ranging exploration of the cultures of Mexico and the Soviet Union in the 1970s and of the ways in which popular culture circulated globally. Paying particular attention to the shifting landscape of sexual politics, \u003ci\u003eRomancing \"Yesenia\" \u003c\/i\u003eargues for the enduring importance and ideological ambiguities of melodramatic forms in global popular media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Masha Salazkina\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520400755\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520400757\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d","brand":"Masha Salazkina","offers":[{"title":"Paperback","offer_id":46024980168959,"sku":"9780520400757","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3a2aeb1b-0cd4-4d92-aff0-952e50af2c29.jpg?v=1723129680","url":"https:\/\/www.whiterainbookhouse.com\/products\/romancing-yesenia-masha-salazkina-9780520400757","provider":"WR Book House","version":"1.0","type":"link"}