{"product_id":"routledge-handbook-of-sports-sponsorship-alain-ferrand-9780415401104","title":"Routledge Handbook of Sports Sponsorship: Successful Strategies","description":"\u003cp\u003eThe \u003cem\u003eRoutledge Handbook of Sports Sponsorship\u003c\/em\u003e provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.\u003c\/p\u003e\u003cp\u003eThe text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: \u003c\/p\u003e\u003cp\u003e- Sports marketing and sports management theory.\u003cbr\u003e- Stage by stage analysis of the sponsorship process\u003c\/p\u003e\u003cp\u003e-The roles of different key stakeholders in the process\u003c\/p\u003e\u003cp\u003e- Thorough explanation of copyright and contract law for sports sponsorship\u003cbr\u003e- Major international sports sponsorship case-studies examined from concept stage through to post-event analysis.\u003c\/p\u003e\u003cp\u003eThe \u003cem\u003eRoutledge Handbook of Sports Sponsorship \u003c\/em\u003eis essential reading for students and a valuable reference for professionals in sports law, sports management, sports marketing and brand management. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alain Ferrand,Luiggino Torrigiani\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415401100\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415401104\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.91h x 7.10w x 0.81d","brand":"Alain Ferrand","offers":[{"title":"Hardcover","offer_id":48086309765375,"sku":"9780415401104","price":260.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_417471ef-f727-40a4-b5b1-0da32327e31d.jpg?v=1769093951","url":"https:\/\/www.whiterainbookhouse.com\/products\/routledge-handbook-of-sports-sponsorship-alain-ferrand-9780415401104","provider":"WR Book House","version":"1.0","type":"link"}