{"product_id":"rowntree-and-the-marketing-revolution-robert-fitzgerald-9780521435123","title":"Rowntree and the Marketing Revolution, 1862 1969","description":"This is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Fitzgerald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0521435129\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780521435123\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 768\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.63d","brand":"Robert Fitzgerald","offers":[{"title":"Hardcover","offer_id":47304762523903,"sku":"9780521435123","price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_54802774-8432-4a4c-a3c7-022734542394.jpg?v=1758829094","url":"https:\/\/www.whiterainbookhouse.com\/products\/rowntree-and-the-marketing-revolution-robert-fitzgerald-9780521435123","provider":"WR Book House","version":"1.0","type":"link"}