{"product_id":"rule-of-thumb-david-catalan-9781608080472","title":"Rule of Thumb: A Guide to Small Business Marketing","description":"In clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Catalan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1608080471\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781608080472\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Writelife Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 110\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.27d","brand":"David Catalan","offers":[{"title":"Paperback","offer_id":48587790549247,"sku":"9781608080472","price":13.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/rule-of-thumb-david-catalan-9781608080472","provider":"WR Book House","version":"1.0","type":"link"}