{"product_id":"rule-the-world-paul-furlong-9781913170943","title":"Rule The World","description":"\u003cp\u003e\u003cstrong\u003eWhat difference could you make if people hung on your every word, every time you spoke?\u003c\/strong\u003e How different would your world be if your marketing was more influential? And if you closed more sales and earned more commission, what would your life look like? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe common factor between inspiring leaders, influential marketeers, and great salespeople is that they inspire action in the people around them. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHow do they do this? By telling well-told stories. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThere is an element of art to a well-told story, but behind the art is a great deal of craft. And that means that it can be learned, practiced, and perfected. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eInternational best-selling author, Paul Furlong, demonstrates why storytelling is so powerful; how to structure your story for maximum impact; how to engage emotionally and create a connection with your audience; how to take your storytelling to the next level; how to collect stories; and how to ensure that storytelling permeates your entire organisation to shape its culture and perception.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Furlong\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1913170942\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781913170943\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fisher King Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 242\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.51d","brand":"Paul Furlong","offers":[{"title":"Paperback","offer_id":44044182225151,"sku":"9781913170943","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9e7ff344-5fc7-4980-94fa-f24f8347e905.jpg?v=1684971395","url":"https:\/\/www.whiterainbookhouse.com\/products\/rule-the-world-paul-furlong-9781913170943","provider":"WR Book House","version":"1.0","type":"link"}